• Results Driven Marketing

Quality over Quantity b2b Data

Quality b2b data

Importance of data quality – why our database is the best around

With so many list suppliers out there, data quality varies wildly between them.

Basic b2b databases are readily available but what if you need a quality, compliant database that will actually deliver results?

We work with all manner of clients, from sole traders to PLC’s, advising them on the best ways to get the most out of the master file of over 3.25 million records which we supply from.

Your marketing campaigns live and die by the quality of data that feeds it.

You could have the greatest designs, with a fantastic sending platform or well-trained telesales people, but all is wasted if the data being used is full of inaccuracies.

You may have the right product, in the right market, at the right time, but if you can't communicate this with your target market then your campaign is destined for failure.

Choosing the right b2b supplier therefore is crucial and we understand that.

Rather than try and rush you into making a decision that may be detrimental in the long run, we will help you understand how to best utilise resources we can make available to you.

Just some of the options we can help guide you through:

  • More than 3.1 million actively trading businesses

  • Details of 4.3 million decision makers

  • 1 million email addresses

  • 5 million telephone numbers

  • GDPR compliant

What makes the b2b data we supply so comprehensive?

A massive challenge for many of our clients follows after they have sourced data from various suppliers and then have to go about the business of merging and de-duping.

We work with the UK’s leading data aggregator, who take the very best parts of the top five data houses including 118, Corpdata and Dun and Bradstreet.

This means that they can take advantage of the individual strengths of these major data suppliers and pool them across their master file.

It makes the database we supply from the most complete database available, providing our clients with more options and generate better results.

We have the ability to delve deeper in to your markets?

Many suppliers are completely reliant on Standard Industry Classification (SIC) codes.

A lot of you reading this will understand that these are a code that you select when registering your company with companies house.

You choose the code that most closely matches the products or services you provide.

There are problems with basing your marketing campaigns on these classifications though.

Firstly, they are not designed for marketing purposes and secondly, can bare very little reference to the companies listed in them.

To overcome this challenge and allow our clients to target their audiences much more closely, our database includes Lines of Business (LOB’s).

These breakdown SIC codes which means that you can select exactly what you are looking for, rather than making educated guesses.


Since the introduction of GDPR it has become more important than ever to work with the right b2b data supplier.

In the past, the worst that would happen would be that you would lose your money on a poor data list, now companies are leaving themselves open to a lot more.

Many databases on the market can put suppliers and clients in danger because they are not updated regularly enough, meaning they could include contact details for those who no longer want their information stored and used.

Our media partner processes more than 800,000 updates every month with every business record subjected to more than 40 quality and legal compliance checks to ensure data is compliant with GDPR and the Privacy and Electronic Communications Regulations (PECR).

If you are currently looking to invest further in your marketing and lead generation campaigns, feel free to drop us a line to see how we can help you get the very best out of these campaigns, compliantly.

Results Driven Marketing

0191 406 6399

Other Services

Database Cleansing

One of the main responses we get from prospective clients is "we have been in business for x number of years and have a great database already". That is great news for us because we can help make it even better!

We can complete incomplete records, correct spelling errors, reformat addresses, remove obsolete data, improve legality.

Data decays annually and it is essential to maintain the accuracy of your existing database.

By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.

Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.

Contact us today to find out how we can make your existing database even better.

Database Enrichment

Our data experts can drill down into your current database to identify your customers and find more of them.

We can give you a detailed description of their key attributes by location, size, and sector.

By going through this process we can save you money, generate customer profiles and create new matched contacts.

What is of key importance to us, and the reason we were set up as a business, was to ensure that every product we supply matches our customers needs exactly.

This service typifies our dedication to do just that. We take all the passion we have for data and apply it to your existing customer database to find more of the businesses that you could be working with.

Call us today to find out how our data experts can transform the way you buy data.

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Who are we?

Providing b2b database solutions is our passion. Offering a consultancy service prior to purchase, our advisors always aim to supply a database that meets your specific marketing needs, exactly.

A good quality b2b database is the heartbeat of any direct marketing campaign so it makes sense to ensure you have access to the best.

Our media partners are selected using a stringent selection process meaning that the data they supply is guaranteed accurate to industry high standards, opt-in and GDPR compliant.

Call us today on 0191 406 6399 to discuss your specific needs.

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