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Email Marketing Services

Our monthly email marketing campaign services are specifically designed for companies looking for a low-cost way to generate regular inbound enquiries and give salespeople warm leads to follow up on and convert to new business.


It allows our clients to regularly engage with potential clients and add to that list on a monthly basis increasing the number of leads generated.


It contains 4 key elements:


1. High-quality data

2. Bespoke HTML email design

3. Monthly email broadcasts

4. Full analytical reporting


Data


We work with the UK’s leading data aggregator who take the very best parts of the top five data houses to create their master file of over 3.25 million records, which we then supply from. Those data houses in question: 118 Information, Thomson Directories, Companies House, Dun and Bradstreet and Corpdata.


Our expertise lays in drilling down into that database and supplying a bespoke file of your target markets, which increases on a monthly basis, increasing reach and respondents.


Our data is guaranteed accurate to industry high standards and GDPR compliant.


Design


Our graphic designer will work with you to create a totally bespoke template, the text of which we can change on a monthly basis to keep recipients interested.


This design will follow all the golden rules and legalities of email marketing, while matching your brand and USP’s perfectly.


It will prove an efficient route to your website or encourage recipients to pick up the phone and call you, whichever your preferred call to action may be.


Science tells us where our eye-lines are drawn when we receive this type of literature meaning your logo’s, graphics, selling messages and calls to action are expertly placed to maximise response and brand awareness.


Broadcast


Your dedicated account manager will contact you pre-broadcast to discuss campaign timing, strategy and subject line.


We know what works and when it works best, meaning we can maximise responses from these types of broadcasts. Driving recipients to you, these broadcasts give you the opportunity to win new business from businesses coming to you, at very little cost.


Reporting


Your same account manager will contact you post broadcast and send you a detailed campaign report.


The report will detail all campaign statistics as well as listing all those who opened your email and those that clicked through to your website.


This provides ideal information for salespeople to follow up on and takes email marketing to another level.


Your calls go from cold to warm, which makes a massive difference!

Our campaign schedule would look like this.


Month 1


  • 2,000 records

  • 1 x changeable text content HTML email design

  • 1 x broadcast to 2,000 records with full analytical reporting


Month 2


  • 1,000 records

  • 1 x text content change to email design

  • 1 x broadcast to 3,000 records with full analytical reporting


Month 3


  • 1,000 records

  • 1 x text content change to email design

  • 1 x broadcast to 4,000 records with full analytical reporting


Month 4


  • 1,000 records

  • 1 x text content change to email design

  • 1 x broadcast to 5,000 records with full analytical reporting


Month 5


  • 1,000 records

  • 1 x text content change to email design

  • 1 x broadcast to 6,000 records with full analytical reporting


Month 6


  • 1,000 records

  • 1 x text content change to email design

  • 1 x broadcast to 7,000 records with full analytical reporting


and so on…


All we ask from clients is a three-month commitment. After that point you can cancel anytime.


Your dedicated account manager will work with you on a monthly basis to ensure these campaigns every success and keep you working with us for a full twelve months and beyond.


Our managed monthly email marketing services as outlined above costs only £250 + vat per month.


If you would be interested in discussing your specific requirements with us further, we would be delighted to hear from you on 0191 406 6399 or info@rdmarketing.co.uk

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0191 406 6399

Address

17a Front Street

Monkseaton

NE25 8AQ

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