• Results Driven Marketing

4 reasons not all b2b data lists are the same

This is one of the most common misconceptions we hear – all b2b data lists are the same!

As a supplier of premium data, of course we will tell you that this is not the case, but why?


Well, the prices vary for start.

Data is no different to any other commodity, the more it costs to produce a higher quality, the more it retails for.

Old and out of date b2b data is likely to be cheap because it has probably been sold to several companies already, possibly operating in the same space.

As you would expect, to gather a quality b2b database in the first instance has high costs and the continued processes employed to cleanse, check, and verify it all add to that.

Due to these additional processes, superior data does cost more, but you get a much more responsive b2b database which yields a greater ROI.

Now, the catch is, just because you are being asked to spend premium money, doesn’t necessarily mean you are purchasing a premium product.

To make sure you don’t get caught out check out our post - 10 questions to ask b2b email list suppliers

Available fields

Another difference between the b2b databases out there are the fields of information available.

A standard b2b database should be able to supply you: company name, postal address, telephone number, email address, number of employees, company turnover, business classifications.

However, some suppliers will also be able to supply you: web urls, personal and generic information, job titles, job roles, profit/loss information, net worth, number of vehicles in fleet, types of software being used and many, many more.

Selection options

The fields available also have a big impact on the way the data can be filtered during the data selection process.

The way certain fields can be filtered also influence how granular you can be during the selections process.

For example:

Some suppliers offer banded turnovers like between £1m-£5m or £5m-£10m.

If you are looking for companies that turnover between £2m and £7m, you may struggle to get the exact data you are looking for.

This can also be the case for number of employees.

One massive difference between difference b2b databases comes in the form of how they classify their information.

Some b2b databases can only provide information based on SIC codes which are quite limiting and can often lead to non-relevant b2b data being purchased and waste of heard earned marketing budget. Never a position you want to be in!

For more information on selecting data by Standard Industry Classifications (SICs) vs Lines of Business (LOBs) check out our blog post proven 7-step data selection process.

The supplier

Even if all b2b databases were the same, the suppliers of the lists vary, and this has a huge impact on which database to select.

In most instances, when buying b2b data, you won’t be selecting the data yourself. You will be providing a brief to a supplier, who will be interpreting that information and guiding you through the data selection process to get you a final product that will match your requirements.

This means that a good supplier will lead you down the right paths and get you a highly responsive, accurate and relevant database. A bad one won’t, and you will end up with a non-relevant database and it doesn’t matter if it’s the most accurate data in the world. If it’s for the wrong type of company or contact, it’s still a massive waste of budget.

As you can see, making sure you get the right b2b data supplier is crucial. Feel free to drop us a line for supporting information and testimonials from our clients.


Not all b2b databases and suppliers are made equal. There, I said it, they’re just not.

Find a good one and stick with them.

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