10 minutes a day to manage your LinkedIn
What is your end goal?
Having a plan before you start using any social media platform is essential to improve time management. If you are unsure what you’re looking to achieve, you’ll waste time and think that it doesn’t work when you don’t get any results.
Defining your objectives is a good way to start when using LinkedIn. Look for whom you might find on this platform, what you would like them to know about you and your business, and what information and insights you want to discover.
LinkedIn used to be seen as a tool for recruitment, however, it presents more opportunities and benefits to the business professional.
· Let them know your experience, skills, and career achievements.
· Create and maintain awareness of your brand.
· Promote content you’ve created.
· Find new business opportunities.
· Find suppliers and partners.
· Gain referrals and recommendations.
· Drive traffic to your website.
· Identify and monitor the competition.
· Keep up to date with business news, trends, and opinion.
· Undertake market research.
· Learn new skills.
When you know what you want to achieve, do research to confirm that LinkedIn is the correct platform for you. If you’re looking to develop new business, ask your current customers if they are on LinkedIn. If you want to find out what’s the latest in your industry, search and find relevant companies and key contacts, check out how active they are on LinkedIn.
If you come across a LinkedIn profile that interests you, scroll to the activity section. If there’s no activity section, the profile is inactive the person isn’t liking, commenting, sharing, or posting content. Move on from this profile as you’re unlikely to achieve any engagement or value from an inactive profile.
If a profile has an activity section on their bio, click on see all to view their articles, posts, and documents shared. You can see what content they’re engaging with on the all activity tab and perhaps use this to start a conversation.
Is your LinkedIn profile business-ready?
Make sure you’re ready to do business before you consider using the LinkedIn platform properly. Having your LinkedIn set up, informative and relevant to the audiences you want to contact. You’ll find many, LinkedIn profiles are incomplete.
Potential customers don’t want to know that you’re the top salesperson. They want to know how you and your business can help them, so make sure your LinkedIn profile shows this.
The first step to achieving any objective with LinkedIn is being seen and then making the right first impression to ensure that your LinkedIn profile is up to date with information relevant to your intended viewers.
Key facts to have on your LinkedIn:
· A professional headshot
· A headline
· A section letting people know your career history
· A section with descriptions for each role
· A section dedicated to your skills
· Education details
Regularly engaging on LinkedIn
Logging into LinkedIn daily, is great or if it’s just once or twice a week that’s fine.
LinkedIn is not as fast-moving as other social media platforms so you’re unlikely to miss too much if you’re not logged in 24/7. If your activity is focused, you can head straight to what you need to see when you do log in.
A mistake many businesses make is when they’re not busy, they are extremely active on social media and disappear as soon as work comes in. This type of yo-yo activity will make everything harder. Make sure you are using LinkedIn regularly and stay visible for when your network might need to use or refer details of you and your services.
When you start to see results, you’ll want to spend more time on the platform.
However, presence is an important factor to grow trust with your network. Look at your schedule and plan times you can use LinkedIn.
There are a few tasks that should take priority on LinkedIn, starting with your existing contacts. If you get a message notification, check it out and respond if necessary.
The notifications tab is a great place to see updates from your network it can help trigger conversations, whether it’s congratulations on a new job or a happy birthday, or comments on a post. Think of ways to start conversations to help develop relationships as part of the sales process.
The Notifications tab is also where you can see news updates. You might need to search and follow the page to see it.
Look at the newest business headlines and check out the daily news to see if there’s relevant you can share with my network this is a great way to get involved in conversations with key contacts. It’s always good to show them that you’re up to date and present with what’s going on in the world.
To stay visible to you contacts sharing content, whether it’s from your news feed or your own LinkedIn posts. After checking messages and notifications look over your news feed to view content shared by my connections and the people and companies you follow.
The news feed is great for gathering information and insights from across your industry, and to find opportunities to stay visible in front of connections by reacting, commenting, and sharing their content with the rest of your network.
If your LinkedIn feed is full of content that’s not relevant or helpful to you, click on the three dots in the top right-hand corner of the post and click Unfollow. When doing this you’ll no longer see content from that connection. However, you will still be connected and that person will see your content.
Your content on LinkedIn
The added benefit of sharing content is the data that becomes available.
When you create posts, you’ll be able to see the number of views it receives in the feed and, when you click on the graph icon, you’ll see the companies people work for, their job titles, and locations. This is valuable information in to see whether you’re reaching the right people with your content.
There are people who will share content daily and others weekly or infrequently. It’s important to be consistent and have a content plan that works for you and your business. Post things that are relevant and interesting for your audience. Don’t post just because you think you are ticking a box on your daily tasks.
A few ideas for updates you could post on LinkedIn:
· What’s happening within your business
· What you’re looking forward to such as an event you’re attending
· What you’re celebrating in your business such as a milestone in the company
· A tip to share with your peers you found helpful
· What you’ve read or watched that inspired you
· What you’re supporting such as a charity
Find new people to connect with on LinkedIn
Growing your network on LinkedIn should be part of your daily activity. Whether it's adding people to your LinkedIn network, searching for new people to connect with, or managing your invitations, this task is important for your business.
When you send connection requests, personalise your invitation. Let them know why you’d like to connect with them and why it would be good for them. Think about what’s good for them, not just what’s good for you.
If you receive a request that doesn’t include a message, send them a message to find out why they might want to connect with you.
Measure Your Success on LinkedIn
If you’re spending quality time on LinkedIn, you need to know it’s time well spent. You can use your personal LinkedIn dashboard to measure your success. Check out our next blog to see how to analyse LinkedIn.