Data Cleansing Services
Is your current database failing to deliver? Over time customer contact information decays and becomes inaccurate. Our database cleansing service can fix this problem.
What Is Data Cleansing?
Data cleansing is the art of finding and correcting outdated and otherwise inaccurate data. It also involves finding and adding missing data.
complete incomplete records
correct spelling errors
remove obsolete data
One of the main responses we get from prospective clients is "we have been in business for x number of years and have a great database already". That is great news for us because we can help make it even better! A great dataset can be an invaluable asset and the best way to maximise its effectiveness long term is to keep it up to date. If your business uses data – and it likely does – then data cleansing could be key to continued success.
Why You Need Data Cleansing
Data decays annually and it is essential to maintain the accuracy of your existing database. Phone numbers and addresses change. People move roles within a company or leave a company entirely – every time making another piece of your data redundant. Over time even the most comprehensive and accurate databases become outdated. The data that once helped you circumvent gatekeepers, maximised your marketing returns and facilitated countless telemarketing sales can become outdated in a matter of years or even months.
Before long you are paying to email inactive email accounts and your sales team spend more time looking for accurate contact information than actually making calls.
The Benefits Of Data Cleaning
By using this very simple yet highly effective service we can save you money, increase responsiveness and importantly ensure legality.
Better data leads to more accurate analytics and in turn better marketing decisions. Poor data can lead to emails being sent to inactive inboxes for instances. This will greatly reduce your open rates and leave you trying to fix email headlines and other aspects of a campaign without addressing the real problem – bad data.
The more accurate your data the more accurate and insightful your analytics will be allowing you to create more optimised marketing campaigns.
Inaccurate data can also cost you time and money as your sales force spend countless hours calling wrong numbers and you continue to pay to market to outdated email addresses. Data cleansing resolves both issues.
Nothing breeds confidence in your campaigns more than having a clean and responsive database that generates leads.
Enquire About Data Cleaning
If your business utilises data sets for its sales and marketing efforts then data cleansing may be one of the best investments available to you. If you want to learn more about our data cleaning service and how we can help you maximise ROI get in touch with us. Call us on 0191 406 6399 or send an email to firstname.lastname@example.org to find out how we can make your existing database even better.